Simon Diplock Creative

Branding, Graphic Design & Web Design Insights for Ambitious Businesses

Diy logo costing you money

Why DIY Logos Cost You Money

With countless free logo makers, AI design tools, and online templates available, creating your own logo may seem like a smart way to save money. But branding is about far more than having a logo. It's about how customers perceive your business, whether they trust...

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Colour phsycology

The Role of Colour Psychology in Branding and Marketing

When people think about branding, they often focus on logos, fonts, and layouts. But one of the most powerful—and most overlooked, elements of brand identity is colour. Colour influences how people feel about your business before they read a single word. It shapes...

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Why your website needs a redesign

7 Signs Your Small Business Needs a Website Redesign

Your website is often the first impression potential customers have of your business. Today, customer expectations are higher than ever. Fast-loading pages, mobile-friendly experiences, clear messaging, and modern design are no longer optional, they're expected. Many...

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Anatomy of landing page

The Anatomy of a High-Converting Landing Page

A landing page has one job: to convert visitors into leads or customers. Unlike a full website, which serves multiple purposes, a landing page should be focused, intentional, and distraction-free. Yet many small business landing pages fail because they try to do too...

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