member chartered society of designers
Freelance Graphic Designer Brighton, Worthing, Sussex and beyond.
I'm Simon Diplock, a graphic designer and art director based in Worthing with 30+ years' experience working in agencies and design studios around the world. I work with businesses across Brighton & Hove, Worthing, the wider Sussex region and beyond.
The brief might be to get a new business noticed, help an established company refresh their brand, or turn a website that just sits there into one that brings in enquiries. Whatever the challenge, I start by understanding what you need the design to achieve, then work back from there.
A design foundation built over 30+ years
I trained for four years at art college more than 30 years ago, and that’s where my design skills were built. I learnt the basics that never go out of date: typography, layout, colour, hierarchy, illustration and how to use white space properly. Most of all, I learnt how to get an idea across clearly and quickly.
Later I went back to university and gained a Postgraduate Certificate in Graphic Design. It made me question my own thinking and try new approaches, so my work keeps moving forward instead of running on habit.
Print experience with a technical edge
I know traditional pre-press and print inside out, but I’m just as at home on the technical side. HTML, responsive web code, web servers, databases, WordPress and other content management systems are all part of my everyday work, along with just enough JavaScript and PHP to be dangerous!
For you, that means fewer surprises and fewer people in the chain. As a graphic designer I supply print-ready artwork that comes off the press the way it should. As a web designer I understand how websites actually work, so the layouts I design are easy to build and quick to load, and you can update them yourself.
Recent Work
Speak Up in the Workplace
Ad Campaign
Regional Building Foundation
Brand Identity
Global Academy '2 Degrees' Student Enrolment Campaign
Working together
No surprises, just clear communication and a commitment to delivering exactly what you need.
01
Get to know your business
Your goals, your customers and who you're up against. Then we agree a plan.
02
Design and refine together
A structured process to perfect every detail, with you seeing the work at each stage.
03
Launch and support
I handle the launch, then I'm still here when you need changes or new work.
Transform your digital presence without the agency overhead.
Responsive WordPress websites that turn visitors into customers.
I build fast, responsive websites engineered to convert search traffic into genuine enquiries and turn leads into customers. Guided by a step-by-step collaborative creative process (Discovery, Wireframing, Figma Design, WordPress Development), I combine clean code with intuitive layout structures.
The final result delivers an exceptional user experience for your audience, all while keeping it simple for you or your team to add or edit pages, text, and images whenever needed.
UI/UX & Web Design
Clear, intuitive site layouts that guide visitors toward getting in touch.
WordPress Builds
Secure, scalable websites built with Divi or Elementor that are easy to update.
Web Performance & Development
Proper site architecture, fast load speeds, and clean code to ensure Google indexes your pages properly.
Web Maintenance & Support
Keeping your digital storefront updated, secure, and running smoothly.
Strategic Graphic Design & Brand Identity Campaigns for business success.
Campaigns that get noticed by the right people, in print, online and on social media.
Social Media Graphics
Branded assets for Instagram, LinkedIn, Pinterest and Facebook campaigns.
Email Marketing Design
Custom MailChimp and HubSpot templates built for high engagement.
Art Direction
Setting a consistent visual tone for multi-channel product launches.
Copywriting & Messaging
Straightforward no-nonsense copy that speaks directly to your customers.
Branding and web advice
All articles →
The Anatomy of a High-Converting Landing Page
A landing page has one job: to convert visitors into leads or customers. Unlike a full website, which serves multiple purposes, a landing page should be focused, intentional, and distraction-free.
Yet many small business landing pages fail because they try to do too much at once. Too many messages, too many options, and not enough clarity often result in lost opportunities.
Today, attention spans are shorter, competition is higher, and users expect instant clarity.
7 Signs You Need a Website Redesign
Your website is often the first impression potential customers have of your business. Today, customer expectations are higher than ever. Fast-loading pages, mobile-friendly experiences, clear messaging, and modern design are no longer optional, they're expected. Many small business owners continue to invest in marketing, advertising, and social media while overlooking an outdated website that may be driving customers away.
How Better UX Design Can Double Your Website Conversion Rate
A well-designed UX doesn’t just make your website look better. It guides visitors, removes friction, builds trust, and makes it easier for people to take action. In many cases, improving UX can dramatically increase conversion rates, sometimes even doubling them. Here’s how better UX design directly impacts your website’s performance and why it matters more.
Questions people ask
More answers on the costs, timings and FAQs page. →
Why choose an independent creative over an agency?
You deal directly with the person doing the work. Agencies pass on the cost of account managers, project managers and office space. Working with me, your budget goes into the design and the build, and you get quicker decisions and one point of contact from first idea to launch.
Do you provide bespoke web design and custom WordPress development?
Yes. Every site is designed around your business goals, whether that's a single landing page, an online shop or a full company website. I build in WordPress, using Divi or Elementor, so you can update pages, text and images yourself.
What areas do you cover?
I'm based in Worthing, so I can meet businesses in Brighton, Hove, Worthing and across Sussex face to face. I also work with clients across the UK and overseas by video call, so distance is never a problem.
What types of projects do you handle?
Brand identities, logos, advertising campaigns, websites, presentations, infographics and print, including brochures, signage and packaging.
Let's talk about your project
Tell me a bit about your business and what you need, and I'll send you a free written estimate. No obligation.
+44 01273 044772
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