Selected work · 30+ years
Graphic design portfolio: Brighton, Sussex and beyond
Brand identities, packaging, websites and advertising for businesses in Brighton, Hove and Sussex, and for household names including the All Blacks, Dulux and Tourism New Zealand.
I’m Simon Diplock, a freelance graphic designer and art director. I’ve worked with some wonderful clients, many of them for 16 years or more. This graphic design portfolio shows the full range of work I’ve done for each one. There’s plenty more in the archive, but this should give you a good idea of what I do.
Featured project
Hove Antiques: a new brand identity
A monogram, wordmark for a Hove antiques dealer, carried through to packaging, business cards, shopfront signage and an Instagram campaign.
The client wanted more people to know about their business, and they wanted to show a younger audience why antiques are worth buying.
Logo design · Brand identity · Packaging · Advertising · Signage
Clients who stayed
Each of these clients worked with me for at least 16 years. That kind of loyalty that I like to think, comes from doing the job well, season after season.
Football Union16+ years · Wellington Lions
and club rugby
The work
Branding, packaging, advertising and print, from Sussex businesses to international campaigns.
Advertising campaign
Global Academy: '2 degree experience'
A study-abroad campaign for Nurture Higher Education's Global Academy: two years in Thailand, two in the UK, Canada or Australia. Split-face portraits carry the idea across bus shelters, building wraps, posters and coffee cups.
Campaign idea · Art direction · Outdoor · Print
Brand Design
Regional & Bespoke Housebuilders Forum
A new identity for a forum that brings the UK's regional and bespoke housebuilders together. The house and speech bubble logo says what the forum is for, getting builders talking, and it carries through the website, stationery, event banners and branded clothing.
Brochures · Posters · Print · OOH · Email Marketing · Website
Identity design
Regional Building Foundation
A logo and identity for the Regional Building Foundation, an offshoot of The King’s Foundation. It needed to sit comfortably alongside the parent brand, with the same sense of heritage and quality, but without borrowing its name. The tower gives it a solid, established feel, and the four-part wheel shows what the foundation does at a glance: networking, educating, enabling and innovating.
Brand Identity · Logo · Website
Brand Identity
Rima Clinic
A brand identity for Rima Clinic. The soft purple and gentle curved mark give it a calm, premium feel that works just as well on the sign outside as it does on staff uniforms, business cards, packaging and the website.
Logo · Website · Print · Signage · Apparel · Packaging
campaign
Speak Up in the Workplace
A set of AI-assisted illustrations featuring Animal characters in a forest tell short stories about speaking up when something’s wrong at work, which makes a difficult subject much easier to talk about. I chose animals because they cross cultural borders, so the same stories work in all 100 markets the client operates in.
Illustration · Nano Banana · Photoshop
brand development
Lighthouse Gin
A brand for a batch-distilled New Zealand gin, built around one simple idea: the lighthouse as a beacon of hope for gin lovers everywhere. It runs from the bottle and gift tube to billboards, bus shelters, a Christmas offer and even the bar staff's aprons.
Brand Identity · Packaging · Campaign idea · Art direction · Outdoor · Print
16+ years
Hurricanes Super Rugby
I worked with the Hurricanes from day one, when Super Rugby launched in New Zealand. Over 16 years I designed season and match posters, annual reports, game-day coffee cups, the mascot and outdoor advertising for the team plus much, much more.
Posters · Annual reports · Merchandise · Campaigns
Advertising
The All Blacks and NZ International Sevens
Test match billboards for the All Blacks at Westpac Stadium, a ticket campaign for the Wellington Sevens, a referee recruitment drive and the 'Black Mail' email newsletter.
Outdoor · Posters · Email design
16+ years
Wellington Rugby Football Union: Wellington Lions and club rugby
Season posters for the Wellington Lions, club rugby campaigns, stadium membership brochures, event banners and a stadium tribute wall to Tana Umaga.
Posters · Brochures · Signage · Environmental graphics · Art direction · Copywriting
16+ years
Martinborough Vineyard
Wine labels, brand update, season mailers and brochures for Martinborough Vineyard, in New Zealand’s Wairarapa wine region. This included packaging design for the inaugural Marie Zelie Pinot Noir, New Zealand’s most expensive red.
Packaging · Print · Direct mail · OOH · Website
16+ years
St James Theatre & Opera House
I worked with the St James from the start of the fundraising campaign to refurbish the building, through its restoration, to the Grand Opening starring Elaine Paige. During my long association with the venues, I designed season brochures and show posters and much more for Wellington’s much-loved St James Theatre & Opera House.
Brochures · Posters · Print · OOH · Email Marketing · Website
Branding
Poppies Martinborough
Branding for a Martinborough winery, with a single red poppy as the hero. It's simple enough to sit quietly on a wine label and bold enough to work on the sign outside, and it ties together the labels, signage, business cards and advertising.
Packaging · Posters · Print · OOH · Advertising Campaign · Website
Packaging design
Mela Juice
'Perfectly squeezed'. Packaging and advertising for Mela, a New Zealand juice with no added sugar. Each flavour gets its own bold colour and a simple letter code for the fruit inside, so the whole range is easy to read on the shelf.
Packaging · Posters · Print · Wearables
From the archive
Logo Design
Here's a few more logos from over the years; a medical centre, a church, a wine estate, a forest restoration trust, a gun dog breeder and a national payments brand. Every one had to work as well on a business card as it does on a sign.
Identity & Logos
Awards and recognition
For the launch of the inaugural Marie Zelie Reserve Pinot Noir, New Zealand’s most expensive red wine, you designed the website, tasting note booklet, label and boxing. The work met the brief completely and was received with awe. It was elegant, refined and sophisticated, with a sense of heritage that matched the wine itself.
You also redesigned our Martinborough Vineyard company labels, modernising a 20-year-old design without losing the heritage and credibility it was known for.
You have always been incredibly easy to work with, accommodating and professional
Looking for something specific?
This work above is a small selection from more than 30 years of work in the UK and New Zealand, including theatre posters, annual reports, wine packaging, signage and e-learning.
Please drop me a line if you'd like to know more.
Call 01273 044772
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