Martinborough Vineyard

Case Study: Martinborough Vineyard – A Decade of Evolving Design

Client: Martinborough Vineyard, New Zealand
Scope: Rebrand, Graphic Design, Packaging Design, Web Design
Duration: Over 10 years

Over more than a decade, we partnered with Martinborough Vineyard—one of New Zealand’s most esteemed wine producers—to guide the brand through a comprehensive and evolving visual transformation. The long-term collaboration encompassed a full rebrand, elegant packaging redesigns, cohesive graphic systems, and a modern web presence that honors the winery’s heritage while positioning it for the future.

The rebrand focused on refining the brand’s identity to reflect its premium status and deep connection to the Martinborough terroir. We introduced a sophisticated visual language across print and digital platforms, including custom typography and an iconic label system that stands out on shelves while staying true to the brand’s roots.

Our web design work elevated the vineyard’s online presence with a responsive, content-rich site tailored to wine enthusiasts and international visitors. Every element—from the vineyard’s story to e-commerce functionality—was thoughtfully designed to deliver a seamless brand experience.

Impact:

Strengthened brand recognition in local and international markets
Increased online engagement and direct-to-consumer sales
Award-winning label designs recognized within the wine industry
This enduring relationship reflects our commitment to building timeless brands through strategic design and storytelling.