Preferred design and advertising supplier / 15 years
Martinborough Vineyard
Background
Established in 1980, Martinborough Vineyard (MV) is an iconic, pioneering oproducer of Martinborough with a commitment to the perfection of Pinot Noir. The first winery to plant Pinot Noir grapes in the famed region, today it is home to the oldest vines in the district. Artisan winemaking techniques, along with dedication to land preservation, and sharing a legacy of wine knowledge with future generations, has earned Martinborough Vineyard a continuous reputation for excellence.
Brief
MV felt that it’s brand was well recognised but looking a little ‘dated’ and a refresh was in order.
Solution
It was decide to retain the recognisable typeface that MV had used for many years, and introduce a modern vine graphic to compliment. I recommended a refresh of the colour palette that retained the brand colours but updated to more modern tones. Metallic gold was introduced.
I also recommended that the photography style be brought up to date with a more interesting style and taken from a less than obvious viewpoint. Photographer Terry Hann was commissioned to shoot and supply a library of stunning images.
Let’s Start Something new
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