Graphic and web design FAQs: costs, timings and how I work

It depends on whether you need a logo on its own or a full brand identity.

• Logo design (£299–£600): ideal for start-ups and sole traders. Includes a primary logo, a couple of variations and the final files in every format you'll need.
• Full brand identity (£2,500–£4,000+): for established or growing businesses. Your logo plus a brand guide covering typography, colours, image style and assets for social media and signage.

I can also set up a Brand Kit in your Canva account and provide training on how to use it, so your team can create and publish themselves while keeping everything consistent and 'on brand' without specialist software.

It depends on the job. I can work per project, by the hour or on a monthly retainer. Most clients prefer a fixed project price so they know the cost up front.

Once we've talked through your project, I'll send a written estimate before any work starts. New clients pay a 30% deposit before I begin.

Usually, yes. Tell me your budget and I'll tell you honestly what it can achieve, and where the money is best spent. If it won't stretch to everything at once, we can plan the work in stages.

• Logo design: 2–3 weeks, covering research, sketches, refinements and final files.
• Full brand identity: 4–6 weeks, including strategy, several design directions, typography, colours and, if required, your Canva Brand Kit.

The exact timing depends on the scope and how quickly you can give feedback.

You'll get a timeline with your estimate, before any work starts. I'll always work to your deadline where I can, and tell you in advance if something isn't possible.

It starts with listening. In the briefing I'll ask about your values, your customers and where you want the business to go, and go through any brand guidelines you already have. I also look at your competitors, so your design stands apart from theirs.

I then show you options built on that brief and refine them with your feedback until they feel right. Nothing is finalised until you've approved it.

Each estimate includes a set number of revision rounds, agreed up front, so you know exactly what's covered. I make changes promptly and keep you updated throughout. If you need more rounds than planned, I'll tell you the cost before doing the work.

You get direct access to senior creative experience, without paying for an agency's account managers and office overheads. I bring 30+ years of typography, colour and brand strategy, so your logo, website and marketing all look like they came from the same business.

You also deal with one person from first idea to launch, which means quicker decisions and nothing lost in translation.

Experience, mostly. I've spent more than 30 years in design studios and advertising agencies, working on campaigns for the All Blacks, Dulux and Tourism New Zealand, and I'm a member of the Chartered Society of Designers.

I also cover both sides of a project. I can design your brand and build your website, and I know print inside out so that what you approve on screen is what comes back from the printer.

Full payment is required within 7-days of date of invoice.

Yes. Alongside graphic design I offer website design, copywriting, technical SEO, hosting, email marketing, photography, illustration and print management. One person looking after all of it keeps your brand consistent and saves you managing several suppliers.

Yes. I can design a set of professional Canva templates for your brand, or convert your existing materials, so your team starts from something that already looks right. I'll set up your Brand Kit with your colours, fonts and logos, and show your team how to use shared templates.