Here’s a detailed, professional case study based on the attached image and your instructions, covering Graphic Design, Packaging Design, Web Design, and Social Media Marketing for rugby in New Zealand:

Case Study: Rugby New Zealand — 15+ Year Creative Partnership

Client: Hurricanes Rugby, Wellington Rugby, NZ International Sevens, All Blacks
Agency: Simon Diplock Creative
Industry: Sports & Entertainment
Partnership Duration: Over 15 years (Since Rugby in New Zealand turned professional in 1997)
Services Provided:

  • Brand Identity & Graphic Design
  • Advertising & Campaign Development
  • Packaging Design (Merchandise & Promotional Materials)
  • Web Design & Development
  • Social Media Marketing
  • Signage & Environmental Graphics
  • Copywriting
  • Print Management

Project Overview

Since the professional era of rugby began in New Zealand in 1997, Simon Diplock Creative has been a trusted partner to some of the country’s most iconic rugby brands. From the legendary All Blacks to the Hurricanes, Wellington Rugby, and the vibrant NZ International Sevens, the agency has helped shape the visual identity, marketing presence, and fan engagement strategies for over 15 years.

Graphic Design & Brand Identity

A consistent, bold design language has been key to building fan loyalty and strong brand recognition for each rugby property:

  • Hurricanes Rugby: Distinctive yellow and black palette, gritty player photography, and weather-driven visuals (storms, waves) to reflect strength and resilience.
  • All Blacks: Minimalist, iconic black-and-white design emphasizing tradition, power, and global dominance.
  • Wellington Rugby: Community-focused, grassroots energy with a professional polish.
  • NZ International Sevens: Bright, energetic, festival-style graphics emphasizing fun, inclusivity, and excitement.

Packaging Design (Merchandise & Promotional Materials)

Packaging and merchandise have played a vital role in building fan connection:

  • Collectible coffee cups, branded apparel, and promotional giveaways designed for maximum visual impact.
  • Ticketing collateral and event materials incorporating cohesive graphic design.
  • Merchandise that doubles as mobile advertising—keeping the brands front-of-mind beyond the stadium.

Web Design & Development

A suite of web platforms was developed to enhance accessibility, engagement, and ticket sales:

  • Mobile-responsive websites for teams and events, optimized for news, ticketing, and merchandise.
  • User-friendly navigation ensuring easy access to fixtures, player profiles, and fan resources.
  • Seamless integration of online ticketing and promotional campaigns.

Social Media Marketing

Simon Diplock Creative played a crucial role in crafting the visual and messaging strategy for social media, amplifying fan excitement and loyalty:

  • Hurricanes and All Blacks: Bold, shareable graphics for match day announcements, player highlights, and key moments.
  • NZ International Sevens: Bright, playful visuals targeting younger audiences, promoting ticket sales and festival atmosphere.
  • Campaigns designed to build hype, drive engagement, and convert followers into ticket buyers.

Advertising & Signage

Multi-channel advertising was key to filling stadiums and building excitement:

  • Outdoor billboards, bus stop signage, and large-format posters across cities.
  • Stadium and event signage designed to create immersive environments.
  • Consistent messaging: bold typography, high-energy imagery, and clear calls to action (e.g., ticket sales, match information).

Key Milestones

✅ Supported the growth of the professional era of rugby in New Zealand since 1997.
✅ Creative partner for the All Blacks, the most recognized rugby brand in the world.
✅ Spearheaded the launch and branding of the NZ International Sevens Tournament, now a globally celebrated event.
✅ Developed iconic marketing materials for Hurricanes Rugby, Wellington Rugby, and key national fixtures.

Results & Impact

  • Strengthened visual identity and fan loyalty for New Zealand rugby brands.
  • Consistent sell-out matches and increased event attendance.
  • Elevated the NZ International Sevens Tournament to a must-attend sporting event.
  • Seamless integration of digital, print, and merchandise strategies for unified brand experiences.
  • Over 15 years of trusted creative partnership, evolving with the sport’s growth and changing audience expectations.

Conclusion

Through a powerful combination of graphic design, packaging, web presence, and social media marketing, Simon Diplock Creative has helped position New Zealand rugby at the forefront of global sports branding. The long-standing partnership reflects the agency’s deep understanding of the sport, its culture, and the expectations of passionate rugby fans.

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